Why You Should Integrate Your Social Data
Read how to successfully integrate social data with other enterprise data for better insights and decisions
Read how to successfully integrate social data with other enterprise data for better insights and decisions
In the current age of the Internet, it is not enough anymore to only listen to social conversations and engage with communities. Companies look for more efficient ways to get better insights on their customers and a better ROI on social investment.
The Value of Enterprise-Specific Social Data
For most companies, social media data remain separated from other customer-facing applications.
With enterprise data growth expected to continue at 40 percent through 2020, […] getting value from this data is becoming increasingly important in corporate strategies.
Listen to what people are saying about your brand on social media channels, which is an invaluable source of feedback on products and feelings about your brand
Engage with fans and followers, as one-to-one interaction on all social media channels (ask questions, answer concerns, set up quizes and contests,
Create content and apps based on the feedback you got and the one-to-one interactions to scale
Publish to multiple social channels as you can learn from any of these channels in terms of sales, marketing, service, and commerce
Manage workflows and processes so that the right message is delivered to the right audience, at the right time. Social listening tools can also help, such as MOZ or RAVEN.
Analyze results and metrics to establish a continuous improvement process, to demonstrate positive ROI on social investments. Being able to display tangible data and results will help build a case for social budget.
SRM [social relationship management] + CRM [customer relationship management] = Social CRM [to understand and manage customer relations efficiently]
Socially-Enabled Big Data Analytics and Customer Experience Management
Integrating and extending social insights across the enterprise allows businesses to get a complete picture of their customers and take a giant step forward towards becoming a social business.
This integration will allow the company to have a 360 degree view of their customers, by combining different types of insights and content about the users and quantified analytics on behavior, transactions, and customer-profile information.
Augmenting Social Efforts with Data as a Service
The next step of integration is to augment social data with additional public data for more advanced analytics, to predict future performance and improve outcome of campaigns.
Social data + Enterprise data + Curated data = Data and Insights
The same way the cloud has helped companies manage their IT from an infrastructure (IaaS), platform (PaaS), and software (SaaS) perspective, the next step is data as a service (DaaS) with many online services appearing.
Why a Savvy CMO and Experienced CIO are Necessary to Succeed
All departments need to be able to leverage a data pool according to their specific needs. This is only possible with a successful cooperation between the CIO and the CMO.
As a team, the CMO and the CIO are being called on to lead the charge toward socially enabling their organization.
Source: This article is based on a white paper issued by Oracle on the value of social data.